Two of Brook's young volunteers and I have just come back from the launch of JLS' charity, JLS Foundation, and their new range of Just Love Safe condoms in partnership with Durex. And to clear this one up at the start - all the profits from the condom sales are going to the JLS Foundation which will support sexual health.
Teenage pregnancy and young people's sexual health has long needed celebrity support and leadership and now at last we have it - incredibly high profile role models who millions of young people respect (and adore) who have already starting speaking out loudly, confidently and intelligently about the need to improve our culture towards sex in this country so that young people can enjoy, take responsibility for, and protect their sexual health.
And in our recent meetings it has been clear that Aston, Oritse, Marvin and JB all know their stuff and they mean business - they know there is no quick fix; today when asked what other causes they may support they said (about sexual health) 'we are in this for the long haul, for as long as it takes'. It is clear that all of them have taken time to understand the issues behind the teenage pregnancy and STI statistics and all of them talk passionately about the need for change.
All of us at Brook are looking forward to working with them over the coming months, years and decades - as long as it takes - so this peculiar 'Benny Hill culture' about all things sexual becomes a thing of the past and all young people get the education, services and support they need so they can have sex when they are ready, with someone they trust, safely.