Today the Department of Health and Department for Children, Schools and Families has launched the first phase of their Sex: worth talking about campaign in England.
The first phase focuses on contraception and is called contraception: worth talking about.
I am pleased that this campaign has been launched. We know that many many young people still do not know everything they need to about contraception, and time and again they tell us that adults do not talk openly and confidently about sex.
High profile campaigns can help change the way we understand things. The fact this campaign has been launched marks a shift in our attitudes towards young people, sex and contraception. The fact that it starts from a positive position of encouraging open communication marks it out from sexual health campaigns that have gone before it which have generally focused on some of the negative consequences of having sex such as sexually transmitted infections.
Lets hope its positive and slightly different approach will resonate with young people and get them talking.
To find out more about the campaign visit www.nhs.uk/sexualhealthprofessional